Councillor Michael Green shows off the promotional Lets Get Brushing stand at County Hall, Preston

Let's Get Brushing campaign aims to start as early as possible

Families with young children are being urged to begin brushing their teeth with a fluoride toothpaste, twice a day, from as early as possible as part of a new campaign.

Lancashire County Council Public Health's new 'Let's Get Lancashire Brushing' campaign is focussing on under-twos living in Preston, Burnley, Pendle, Hyndburn and Morecambe.

Featuring its 'healthy heroes,' the campaign aims to share 'top tips' for helping families to look after their child's teeth.

These include:

  • It's never too early for parents to start brushing your child's teeth. They can even begin brushing their gums before their first tooth has appeared as it is a helpful way to care for a child's teeth and gums and continue this as they grow up
  • Brush toddlers' teeth twice a day, for two minutes each time with a fluoride toothpaste
  • From the age of 12 months, make the switch from a bottle to give drinks in an open or free-flow lidded cup
  • Plain, non-sweetened milk (not flavoured or milkshakes) or plain, still water is safe to drink in-between meals
  • If children enjoy fruit juices and/or dried fruit, they should have them at mealtimes only as they have lots of natural sugars and are acidic, which are bad for teeth
  • At night-time, after your child has brushed their teeth, only let them have water to drink as milk has natural sugar in it too

County Councillor Michael Green, cabinet member for Health and Wellbeing said: "Let's Get Lancashire Brushing is a vital campaign, as taking care of your children's teeth is essential for them to eat, drink, smile, talk, sing - and even shout, as well as protecting them from tooth decay!

"As part of the campaign, we are providing free toothcare packs. The packs have a toothbrush and toothpaste, along with a top tips leaflet - everything you need to start your child on their toothbrushing journey. Ask at your local Family Hub if you would like one or with Lancashire Healthy Young People and Families Service who provide them at their visits."

Find out more at Mouth and tooth care - Lancashire County Council

Notes to editors


Dr Sakthi Karunanithi, director of Public Health, promoting Let's Get Brushing

From left: David Bennett, health communications consultant at Creative World; Dr Sakthi Karunanithi, director of Public Health and Rachael Anderton, Public Health Practitioner at Lancashire County Council, promoting Let's Get Brushing

The artwork for Let's Get Brushing

Councillor Michael Green shows off the promotional Let's Get Brushing stand at County Hall, Preston